Video

A Simple Way to Break a Bad Habit

Judson Brewer on curiosity as the thing that loosens a habit's grip when willpower can't.

By The editors 13 Aug 2026

Video by Judson Brewer · TED . Summary and takeaways below are our own.

In short

A calm, practical talk for anyone whose bad habit shrugs off sheer effort. The tool is curiosity, not force.

Psychiatrist Judson Brewer explains habits as a simple loop: a trigger, a behaviour, and a reward your brain files away for next time. Fighting a habit with willpower means going to war with that loop head-on, which is exhausting and tends to lose.

Brewer's alternative is curiosity. Instead of forcing yourself to stop, you get interested in what the habit actually feels like in the moment. His work with smokers had them pay close, curious attention while smoking, and many started to notice, in real detail, how unpleasant it truly was. The craving lost its shine once they saw it clearly.

He frames curiosity as a better reward than the habit itself, one that helps you step out of the loop instead of white-knuckling against it.